WHO IS AMOK?

AMOK is Michael Dawson. I’m a Writer and Creative with more than 15 years experience in Australia’s top agencies on brands such as Apple, NRL, Tourism Tasmania, ALDI, Optus, Ford, Bulleit Bourbon, Sportsbet, McDonalds, Nissan, Samsung, Suncorp, Canon, Smirnoff, SEGA, Vodafone, Bundaberg Rum, PepsiCo, Superloop, FightMND, Mitsubishi, Fitness First, Racing NSW, Haier and HelloFresh.

I’ve judged PADC, AWARD and been a lecturer at AWARD School.

My work has been recognised more than 100 times at various award shows, including B&T’s Worst Ad of 2008.

I live in Copacabana on the NSW Central Coast with my wife Jessica and my two kids, Joseph and Lois.

WHAT DO YOU DO?

Creative ideas of all kinds: big brand platforms, TV, digital, branded content, social, PR, experiential/activation.

WHAT DON’T YOU DO?

I don’t work out of your offices. Remote work has been crucial to the AMOK model, even before COVID.

The other thing I don’t do is art direction/design. But I have world-class contacts in that area - such as Ben Alden (benalden.com) - and can arrange very senior AD and design assistance if your project requires it.