With marriage equality now law, Apple sought to capture the very first dances of same-sex couples in Australia, entirely through the lens of iPhone X.

A film was created to document this historic moment, and this ran nationwide on TV and online.

‘First Dance. Shot on iPhone X’ also formed an extensive outdoor campaign, including two hero executions that stood proud over Taylor Square, Oxford St for the 40th anniversary of Sydney’s Gay & Lesbian Mardi Gras.