If you ever find yourself in a client meeting, talking up some phrase you’ve coined, and suggesting ‘you can see it catching on, becoming part of the vernacular’ - do us a favour and punch yourself in the face.
No one’s group chat is going to split its sides as the resident larrikin says ‘Don’t get your Twinings in a twist’. Nor will ‘Grab life by the Bundabergs’ be the next YOLO.
It’s extremely rare, and impossible to predict, because it is a random byproduct of your ad just colliding with the chaos of culture.
Have I ever made such a claim about one of my lines? You bet I have haha. More than once. And each time, I absolutely deserved a smack in the chops.