Cadence is a lovely word. Or at least it is when applied traditionally. It makes me think of like Irish poetry, or classical music, or some other thing I am too cretinous to appreciate. But if you hear it in an advertising context, you should probably run for cover. I’ve noticed people only whip out this beautiful word when trying to mask a truly hideous set of timings.
‘…unfortunately the cadence of approvals on this project requires us to go back to client later today…’
‘…we’ll need to work the weekend, to keep pace with the cadence of this pitch response…’
Don’t be dazzled by cadence’s charms. Tell them that it doesn’t align with the natural cadence of your week - 5 days on, 2 days off.