I put together a reel of the campaigns I’ve worked on in the first year of the AMOK experiment. It’s certainly a lot more than I thought I would get out. There’s probably too much comedy - and there are definitely too many dick jokes - but overall I’m really proud of it. I guess the only thing that’s disappointing is how film-heavy it is. Over the years, a lot of the ideas I’ve been most proud of have been the big non-traditional ‘acts’ that I’ve developed on various briefs. That’s the kind of work I love, but it so rarely gets made. Anyway, all one can do is keep trying! Here’s to the next 12 months.
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